Duct Tape Marketing by John Jantsch

Week 2 As I write this week’s summary of this book, I am amazed at the amount I have absorbed from this book.  I am still reeling about the ideal client.  The relief that I felt from reading the book and learning that you do not have to please everyone was overwhelming.  I have thoughtContinue reading “Duct Tape Marketing by John Jantsch”

Duct Tape Marketing by John Jantsch

Week 1 It took two weeks to get the book Duct Tape Marketing, but I was not disappointed.  This book is easy to read and has a nice flow about it.  There are seven fundamentals as named  by Duct Tape Marketing.  The first is developing a strategy before your tactics.  The strategy is your planContinue reading “Duct Tape Marketing by John Jantsch”

Reviewing 5 Magazine Print Ads

by Tina Jones Ad #1  McDonald’s  McDonald’s celebrated the 40th anniversary of the happy meal with a series of print ads that were designed to capture the relationship between a child and the McDonald’s Happy Meal.  The iconic golden arches showing the energy of the child and the red box drawing attention to it lettingContinue reading “Reviewing 5 Magazine Print Ads”

5 Interesting TV Commercials

TV Ad #1 Share a Coke 1,000 Name Celebration  2018 Agency Fitzco//McCann, Atlanta, USA This ad was designed to let the consumers know that the names were back on the Coke bottles.  There were over 1,000 names with a song written about each of them. Coke paid songwriters to create these songs for every nameContinue reading “5 Interesting TV Commercials”

Book Review Week 2

Understanding Michael Porter The Essential Guide to Competition and Strategy This week’s reading was about competitive advantage and profit and loss.   I have always viewed competitive advantage as being what you or your company did better than everyone else that set you apart.  According to the book, it is about creating superior value. It’sContinue reading “Book Review Week 2”

Book Review Marketing Research Kit for Dummies by Michael R. Hyman, Phd

If you are in business, marketing research is an essential part of being successful. If we do not know who are target market customers are, we will not know how to reach them. We also need to realize why we are doing the marketing research. Do you want to understand your customer better? If weContinue reading “Book Review Marketing Research Kit for Dummies by Michael R. Hyman, Phd”

A Little Marketing Fun with Radio Ads

Radio Ad #1 I love all Progressive Insurance commercials.  I think that this commercial entitled “Elk Country” is very funny.  This ad aired in 2019.  The ad was created by Arnold Worldwide.  The chief creative officer is Icaro Doria.  One of the main reasons to have a commercial is to entice the consumer to listenContinue reading “A Little Marketing Fun with Radio Ads”